Excerpt from TOI by Bharati Dubey, Payal Gwalani & Parvathy Gopalakrishnan, TNN, Aug 28, 2010
Despite all the sound and fury created by the Shiv Sena and the MNS over multiplexes failing to screen Marathi films, the first-day, first-show of two films-`Paradh’ and `Navra Awali Baiko Lovely’-failed to garner a response from Mumbaikars. TOI visited many multiplexes across the city on Friday only to find that even matinee and evening shows were running to near empty halls. In some cinema halls, audience count was as low as four, while the maximum attendance was 66.
At Fun Cinemas , KStart Mall , Chembur, with the 5.45pm show of `Paradh’ selling only 10 tickets. The older film, `Aiyka Dajiba’, fared slightly better with a viewership of 30. Cinemax at Andheri had to cancel its 2.30 pm show of `Baiko Lovely’.
