Vivekanand Education Society’s Institute of Management Studies and Research hold Congruence ’10; its annual Management event on 27th February 2010. This year, Congruence focused on Marketing in changing times and the event is envisioned to be a Marathon of Marketing.
Renowned Marketing professionals from accorss industries shared their years of invaluable knowledge with the Management students from Mumbai and nearby areas. They spoke on the current developments and trends in the field of Marketing and how these trends will influence the future.
The topics range from Branding to IT Marketing and from Rural Marketing to Public Relations. Some of the noted speakers include names such as Brand Guru Jagdeep Kapoor, Chairman, Samsika Marketing Consultants Pvt. Ltd., Abhinav Kakade, Sr. Director (NPD & International), Neoacceal, Rajesh Agrawal , Head-Steel trading, Cargill, T K Cherian , Global SME Head, TCS and Veena Gidwani , CEO, Madison Public Relations.
Congruence has always focused on enabling academic and industry interface. With this purpose in mind, Congruence sparks panel discussions, debates and student interaction. Marketing Marathon 2010 brought together management students, academicians and industry professionals with a view to enrich them both.
Article provided by Vineeth Kannoth
