Could you ever imagine that a $200 (Rs 10000 per 100ml) perfume would be inspired by the fragrances of Chembur. Believe it or Not! It Has!
“Chembur” by Byredo is a oriental spicy fragrance for women and men. Chembur is a new fragrance and it was introduced in 2008. The fragrance features bergamot, lemon, ginger, temple incense, nutmeg, french labdanum, amber and vanilla and musk.This is an elegant unisex spicy scent that starts with bergamot and ginger and it proceeds in a honeyed resinous wonderfully textured drydown.
Byredo (By Redolence) is a Swedish Company founded by Ben Gorham who is maternal ties with Chembur. With a Swedish father, an Indian mother and a childhood shared between Canada and Sweden, Ben Gorham’s olfactory adventure with Chembur started, when he used to visit Chembur with his mother , who was born and brought up at “Joseph Haven ” built in 1935 on 11th road. Ben visited Chembur many times as a child and returned after almost 15 years to find the area developed. Lingering still, however, was the evocative incense from a Hindu temple that inspired him to capture it in a bottle.
Ben Gorhan has a degree in Fine Arts, and a career as a professional basketball player , started ByRedo (By Redolence) in 2006, and started testing the scented waters first with high quality candles, room sprays, soaps and body products.
Read more on this in CG+ by Divya Fernandez Chembur in a bottle
